Botdoc announced the appointment of Paul Croshaw as executive vice president of automotive sales. The 22-year industry veteran joins the dealership digital solutions provider with leadership experience that includes sales as well as systems development.

“Paul’s appointment marks a significant milestone for Botdoc as we expand our presence in the automotive industry,” said Karl Falk, CEO of Botdoc. “His expertise in streamlining the sales process for dealerships and attention around the employee and customer experiences is invaluable in helping us deliver cutting-edge revolutionary change to the automotive industry.”

In a release, executives said Croshaw’s addition is “pivotal” to the company’s continued innovation and expansion.

“I am excited to join the Botdoc team and contribute my experience to further enhance the company’s impact in the automotive industry,” said Croshaw. “Botdoc’s innovative approach to secure digital transport aligns with my passion for driving success through data-driven decision-making and innovative strategies.”