When their arms are crossed, they’re not buying. Product Prep’s Gerry Gould uses preparation, a sense of urgency and the perfect transition statement to engage wary customers.
Product Prep’s Gerry Gould returns to help dealers boost sales by reviving the lost art of asking the customer why they want the car and building value in their choice.
Is your sales team struggling to close in-store customers? Use the DIMTY method to relieve the pressure and sell more cars. Top trainer Gerry Gould of Product Prep explains.
New rules in America's largest car market will affect dealers within and outside the Golden State. Get the skinny from attorney and Mosaic Compliance Services CEO Jim Ganther.
Product Prep’s Gerry Gould urges sales professionals to be creative, authentic and aggressive with internet leads — or someone else will.
Product Prep’s Gerry Gould offers a 16-minute guide to overcoming every possible customer objection to build communication, trust and sales success.
Attorney Jim Ganther answers a dealer’s seemingly straightforward question: Is it legally permissible to pencil F&I products into payment quotes?
Extending time to first payment beyond the industry-standard 30 or 45 days is a win-win — for plaintiffs' attorneys. Mosaic Compliance Services chief Jim Ganther explains.
The Trump administration has reined in federal enforcement actions, but attorney Jim Ganther says the case against a former dealership employee proves now is no time to fall asleep at the compliance switch.
A headline-making executive order creates an opportunity to reinforce the dealership’s commitment to fair and equal treatment. Attorney and Mosaic Compliance Services CEO Jim Ganther has a three-part plan.
