Every customer will have to make payments and buy gas, insurance and oil changes. No customer should have to pay for unexpected repairs. Product Prep’s Gerry Gould urges dealers to start the F&I conversation in the showroom.
Gerry Gould of Product Prep answers a question from a dealer seeking the “perfect” F&I process, noting it must start with introductions — whether in the dealership, online or with a well-timed text or phone call.
The Federal Trade Commission has clarified the charges that must be included in every advertised price and rules pertaining to preloads, conditional discounts and in-transit vehicles. Attorney Jim Ganther breaks it down.
Tired of hearing excuses for falling back-end grosses? Product Prep’s Gerry Gould offers a reason: lack of consistency in F&I, starting with appearance and attitude. Learn how a repeatable process drives reliable results.
A factory warranty is not a built-in excuse for failing to sell the service contract. Top trainer Gerry Gould of Product Prep breaks out the Sharpie to help new car buyers make smart, informed decisions.
When customers already know which vehicle they want, dealers may be tempted to lead with price. Not so fast, says Product Prep’s Gerry Gould, who shares a five-step process to build trust in the dealership before you build the deal.
Washington (Pa.) Hyundai’s Brian Flannery reflects on his tenure as an F&I professional as he retraces his 16-year journey from lot attendant to general manager in a one-on-one interview with Gerry Gould of Product Prep.
Scott McDade, general manager of Moon Township (Pa.) Honda, tells Product Prep’s Gerry Gould how two shrewd moves led him to the big chair and reveals the one quality every dealer will look for in the next generation of GMs.
All customers want a good deal, but they want the right vehicle even more. Top trainer Gerry Gould of Product Prep teaches a process that respects and reflects the modern car buyer’s path to purchase.
Gerry Gould of Product Prep has heard every excuse for failing to achieve sales mastery, and camera shyness may be the weakest. Learn how to create personalized videos that turn shoppers into buyers.
