Washington (Pa.) Hyundai’s Brian Flannery reflects on his tenure as an F&I professional as he retraces his 16-year journey from lot attendant to general manager in a one-on-one interview with Gerry Gould of Product Prep.
Scott McDade, general manager of Moon Township Honda, tells Product Prep’s Gerry Gould how two shrewd moves led him to the big chair and reveals the one quality every dealer will look for in the next generation of GMs.
All customers want a good deal, but they want the right vehicle even more. Top trainer Gerry Gould of Product Prep teaches a process that respects and reflects the modern car buyer’s path to purchase.
Gerry Gould of Product Prep has heard every excuse for failing to achieve sales mastery, and camera shyness may be the weakest. Learn how to create personalized videos that turn shoppers into buyers.
Sales suffer when objections dictate the flow of the conversation. Top trainer Gerry Gould of Product Prep reveals the timely questions true closers ask to manage concerns without derailing the deal.
Sales masters don’t handle objections. They use them to advance the conversation. Product Prep’s Gerry Gould lists the five most frequently encountered challenges and how each can help close the deal.
F&I production and profitability starts in the showroom. If your sales-to-finance TO is no longer driving the results you need, install the process taught by top trainer Gerry Gould of Product Prep.
Product Prep’s Gerry Gould returns with a scorecard dealers and sales managers can use to assess their teams, including categories devoted to frequently neglected skills like prospecting and work habits.
In an unprecedented move, FTC Chairman Andrew Ferguson appeared in a live, NADA-hosted webinar to help clarify the agency’s position on vehicle pricing. Get a dealer debrief from attorney Jim Ganther and the experts at Mosaic Compliance Services.
Setting yourself apart from the competition tells customers they’re in the right place. Top trainer Gerry Gould of Product Prep explains how pairing the right preloads with the perfect presentation will give your dealership an edge this spring.
