Alliance Creative Group has added a new, automated marketing and customer engagement solution that uses AI characters to assist dealership website visitors. +
Cerence AI will debut two new conversational AI agents — one for dealers and the other for car buyers — at the upcoming CES 2026, which will be held in January in Las Vegas. +
Product Prep’s Gerry Gould returns to help dealers boost sales by reviving the lost art of asking the customer why they want the car and building value in their choice.
