Is your sales team struggling to close in-store customers? Use the DIMTY method to relieve the pressure and sell more cars. Top trainer Gerry Gould of Product Prep explains.

Product Prep’s Gerry Gould urges sales professionals to be creative, authentic and aggressive with internet leads — or someone else will.

Product Prep’s Gerry Gould offers a 16-minute guide to overcoming every possible customer objection to build communication, trust and sales success.