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Aug. 13, 2026

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incentive

  • KBB: Average New Car Price Up 3.4% to $49,353 in February

    Kelley Blue Book’s Erin Keating sees rising ATPs as “more like normalization than a new pricing problem” as MSRPs — and incentive spending — ticked upward in February. +

    Mar. 11, 2026
  • Volvo Sales Plummet as Hyundai Leads Gainers in Slow February

    Volvo dealers sold 41.7% fewer new units on a year-over-year basis last month, contributing to a nearly 4% overall decline offset by increased sales for Hyundai, Toyota and Honda. +

    Mar. 4, 2026
  • New Vehicle Prices Dip Below $50,000 But Hit New January High

    Kelley Blue Book analysts say incentives fell and average prices set records in January, but affordable options abound in the high-volume compact SUV segment. +

    Feb. 18, 2026
  • Hyundai, Kia Set Records as Luxury Marques Push Import Sales

    Winter storms couldn’t stop U.S. Hyundai and Kia dealers from setting new January records in a month marked by appreciable gains driven by premium-division sales. +

    Feb. 3, 2026
  • Negative Equity Rate Approaches 30% in Q4 Edmunds Report

    Edmunds analysts say the average negative equity balance on dealership trade-ins rose to $7,214 in the fourth quarter, reflecting pandemic-era originations and prolonging a four-year trend. +

    Jan. 15, 2026
  • $15 Billion in Truck Sales Pushes Average Price Skyward

    U.S. dealers sold more than 233,000 full-size pickups in December, propelling the average new vehicle price to a record $50,326 as incentives helped offset affordability concerns. +

    Jan. 13, 2026
  • Toyota, Hyundai Lead 2025 Sales Gains in Cooler Year-End Market

    The latest new vehicle sales reports show U.S. dealers sold more vehicles in 2025 than in 2024 but performed better in the first three quarters of the year than in Q4 and December. +

    Jan. 5, 2026
  • Nissan Removes Top Stair From Dealer Incentive Program

    Automotive News reports Nissan has revamped its stair-step incentive strategy for 2026, eliminating a $1,200 per vehicle bonus for U.S. dealers who reach 110% of their quarterly sales goals. +

    Jan. 5, 2026
  • EVs Slump, Hybrids Surge in November Sales Reports

    Automotive News’s latest U.S. new-vehicle sales report shows slowing EV sales in the wake of an expired federal tax credit, offset by steady demand for trucks and hybrids. +

    Dec. 2, 2025
  • Lotlinx: ‘Distorted’ Q3 Report Portends Highly Competitive Q4

    Lotlinx analysts say new vehicle sales and supplies improved in a third quarter marked by a run on new EVs while a growing need to clear out 2025 units could produce an incentive-rich Q4. +

    Nov. 12, 2025
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