Is your sales team struggling to close in-store customers? Use the DIMTY method to relieve the pressure and sell more cars. Top trainer Gerry Gould of Product Prep explains.

Product Prep’s Gerry Gould urges sales professionals to be creative, authentic and aggressive with internet leads — or someone else will.

A Foureyes analysis of more than 1 billion visits to more than 22,500 dealership websites found 43.2% of all sales leads were mishandled in 2024, including nearly 48% of all website-originated calls.+