Sales masters don’t handle objections. They use them to advance the conversation. Product Prep’s Gerry Gould lists the five most frequently encountered challenges and how each can help close the deal.

Product Prep’s Gerry Gould offers a 16-minute guide to overcoming every possible customer objection to build communication, trust and sales success.

F&I trainer Shelly Liggett will host the fully interactive “Stump the Pro” session for the second time at this year’s Ethical F&I Managers Conference. +