A SearchLab Digital study finds the average major-market auto dealer ranked No. 10 in Google search results would have to spend $2.94 million per year on PPC ads to climb to No. 1. +
Carvana has added Park Cities Chrysler Dodge Jeep Ram to its growing franchised dealership footprint, bringing increased access to trade-in units as well as new risks for investors. +
Product Prep’s Gerry Gould offers a 16-minute guide to overcoming every possible customer objection to build communication, trust and sales success.
Spectrum Automotive Holdings has successfully petitioned the National Days Archive to establish a National Automotive Industry Day, to be celebrated every Oct. 1. +
Vegas Auto Gallery has sued Floyd Mayweather Jr. in an attempt to collect $1.2 million for a Mercedes-Maybach G650 Landaulet, one of four vehicles the boxing legend acquired earlier this year. +
The nation’s No. 1 auto retailer has acquired Fletcher Jones Automotive’s Chicago Audi and Mercedes-Benz stores, shrinking the upmarket group’s footprint to 13 West Coast stores. +
DriveCentric has devised a “next-gen” CRM strategy to break down technology silos and manage the entire dealership customer lifecycle on one flexible platform. +
Lotlinx’s Len Short describes hidden inventory risk as a “silent threat” and “critical blind spot” that leaves units with correctable issues stagnating on dealer lots until they are flagged for deep discounts. +
Ken Ganley Automotive has acquired Lexus of Cleveland and Lexus of Akron-Canton from Ascent Automotive, adding its first Lexus franchises within miles of its Northeast Ohio headquarters. +
U.S. auto dealers remain confident in the market despite slowing profitability and traffic, expressing “cautious optimism” thanks to strong sales and low unemployment. +
