Dealership training fails when dealers fail training. Product Prep’s Gerry Gould urges dealers to get involved and stay involved, starting with a full understanding of what the plan is and whether it’s working.
Sit in on a real board meeting with Gerry Gould of Product Prep to learn how dealership culture affects performance and what true leaders can do to improve both.
In a lead-driven market, getting the appointment turns an interested shopper into a committed buyer. Refresh your conversion process with Product Prep’s Gerry Gould.
Is it a presentation or a conversation? Product Prep’s Gerry Gould returns to help dealers end a common practice that turns off customers and hurts product sales and profitability.
The unfolding 700Credit story offers lessons in how to select vendors and properly respond to a data breach. Attorney and Mosaic CEO Jim Ganther offers a dealer playbook.
When their arms are crossed, they’re not buying. Product Prep’s Gerry Gould uses preparation, a sense of urgency and the perfect transition statement to engage wary customers.
Product Prep’s Gerry Gould returns to help dealers boost sales by reviving the lost art of asking the customer why they want the car and building value in their choice.
Each of America’s six largest publicly traded dealer group say gross profit per new vehicle retailed declined on a year-over-year basis in the third quarter, some by double digits. +
Is your sales team struggling to close in-store customers? Use the DIMTY method to relieve the pressure and sell more cars. Top trainer Gerry Gould of Product Prep explains.
New rules in America's largest car market will affect dealers within and outside the Golden State. Get the skinny from attorney and Mosaic Compliance Services CEO Jim Ganther.
