DAS Says New Platform Raises AI Search Visibility and Price Transparency
DAS Technology has launched Dealer Digital Intelligence (DDI), an enterprise platform designed to give OEMs and large dealer groups a standardized 100-point score for each rooftop’s performance in AI search visibility, website price transparency, online reputation, business listings and social presence.
The platform builds on DAS’s existing Dealer Digital Evaluation framework, adding AI search visibility and pricing transparency monitoring as standalone metrics, according to a release.
Executives note that, as AI assistants increasingly shape how car buyers research and shortlist dealerships, dealers risk losing visibility in both traditional and AI-powered search results.
“As consumers are armed with more tools, including AI, to research and find retailers, and as regulations around price transparency increase, dealer groups and OEMs need a platform like DDI to give them a competitive advantage,” writes DAS co-founder and CEO Alexi Venneri.
