Dealer website and digital marketing provider DealerOn has added OnPrompt and Sidekick, two AI-powered tools designed to help dealers understand how car shoppers discover and interact with their online profiles.

OnPrompt offers insights into how consumers who use AI platforms such as ChatGPT and Gemini search for vehicles and retailers, including whether and to what degree a given dealership is visible.

Sidekick offers an “intelligent layer” designed to help dealers determine how their consumer-facing content, data and engagement tools are working. A new chatbot, Quick Connect Chat Sidekick, promises instant answers to questions asked in “natural” language.

“Search isn’t disappearing — it’s evolving,” writes DealerOn co-founder and CEO Ali Amirrezvani in a release. “As shoppers turn to AI-generated answers to decide where to buy and service vehicles, dealers need visibility into how their business is being represented.”

Read more at DealerOn