Drivesona founder Colin Carrasquillo is offering U.S. auto dealers an opportunity to join the platform on a three-month trial basis. The AI-driven, customer-facing vehicle matching solution is going national following a pilot at the 14-store, Sussex, N.J.-based Nielsen Automotive Group.

In addition to creating a new lead channel, dealers who participate in the free trial will get new insights into their customers’ lifestyles and have opportunities to contribute to the further development of the technology, according to a press release.

“Drivesona is designed to flip the traditional vehicle search model on its head,” Carrasquillo writes. “Instead of forcing shoppers to sift through thousands of listings, we use AI to bring the right cars directly to the right people — and give dealers the ability to engage earlier in the buying journey.”

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