FullThrottle Technologies announced the launch of The Automotive DSP, a new, AI-powered platform designed to allow dealers — as well as OEMs, agencies and media members — to create and execute tierless marketing campaigns.

“DSP” stands for “demand-side platform,” a type of marketing tool that uses AI to automate the buying and selling of ad impressions. Billed as a first for the industry, FullThrottle’s latest addition to its fullthrottle.ai platform promises access to inventory, audience and attribution data.

“This isn’t just innovation. It’s a transformation,” writes Vice President of Product Louis DiGiacomo. “Never before has advertising technology been this easy, powerful and accessible for all automotive industry stakeholders at the same time.”

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