Sales of full-size SUVs and pickups — and a decreased appetite for small cars — pushed the average U.S. new vehicle transaction price to $49,275 in March. +

Kelley Blue Book’s Erin Keating sees rising ATPs as “more like normalization than a new pricing problem” as MSRPs — and incentive spending — ticked upward in February. +

Kelley Blue Book analysts say incentives fell and average prices set records in January, but affordable options abound in the high-volume compact SUV segment. +

U.S. dealers sold more than 233,000 full-size pickups in December, propelling the average new vehicle price to a record $50,326 as incentives helped offset affordability concerns. +

Kelley Blue Book reports the average transaction price for a U.S.-sold new vehicle exceeded $50,000 for the first time in September despite increased incentive spending. +

Cox Automotive analysts fear manufacturers and retailers are protecting consumers from the rising costs of new cars, creating an unsustainable dynamic as profitability concerns grow. +

Kelley Blue Book reports the average cost of a U.S.-sold new vehicle increased by 1% year-over-year to $48,039 in February but declined by 1.3% from the prior month. +

The latest new-vehicle sales and finance reports from Cox Automotive show strong sales and credit availability as incentives offset higher prices to sustain affordability. +

New-vehicle incentives have continued their growth trend as factories compete for sales and help dealers move their remaining 2024 inventory. +