F&I production and profitability starts in the showroom. If your sales-to-finance TO is no longer driving the results you need, install the process taught by top trainer Gerry Gould of Product Prep.

Product Prep’s Gerry Gould returns with a scorecard dealers and sales managers can use to assess their teams, including categories devoted to frequently neglected skills like prospecting and work habits.

Setting yourself apart from the competition tells customers they’re in the right place. Top trainer Gerry Gould of Product Prep explains how pairing the right preloads with the perfect presentation will give your dealership an edge this spring.

Are you putting out fires all day long? Gerry Gould of Product Prep urges dealership managers to identify and resolve minor issues before they become major problems by leading a focused and productive morning meeting.

Every dealer has a leadership style, even if they don’t know it. Gerry Gould of Product Prep describes the five types of shot-callers who occupy the big office and how embracing your brand drives dealership success.

Dealership training fails when dealers fail training. Product Prep’s Gerry Gould urges dealers to get involved and stay involved, starting with a full understanding of what the plan is and whether it’s working.

Sit in on a real board meeting with Gerry Gould of Product Prep to learn how dealership culture affects performance and what true leaders can do to improve both.

In a lead-driven market, getting the appointment turns an interested shopper into a committed buyer. Refresh your conversion process with Product Prep’s Gerry Gould.

Is it a presentation or a conversation? Product Prep’s Gerry Gould returns to help dealers end a common practice that turns off customers and hurts product sales and profitability.

When their arms are crossed, they’re not buying. Product Prep’s Gerry Gould uses preparation, a sense of urgency and the perfect transition statement to engage wary customers.