Every customer will have to make payments and buy gas, insurance and oil changes. No customer should have to pay for unexpected repairs. Product Prep’s Gerry Gould urges dealers to start the F&I conversation in the showroom.
Experts say a near-$4,000 gap between first and last list price proves dealers should treat unsold new vehicles less like products and more like investments. +
The DCWP says CarGurus has deceived consumers by hiding hundreds or thousands of dollars in mandatory fees, down payments and trade-in requirements. +
Radar is now available to iPhone and Android users, offering scanning and alerts for violations of federal rules against deceptive pricing tactics. +
The Federal Trade Commission has published new price advertising guidance for auto dealers amid a barrage of warning letters and enforcement actions. +
When customers already know which vehicle they want, dealers may be tempted to lead with price. Not so fast, says Product Prep’s Gerry Gould, who shares a five-step process to build trust in the dealership before you build the deal.
Edmunds analysts say the average cost to buy a 3-year-old unit now stands at $32,461 as shoppers face a “fundamentally repriced” market. +
The latest quarterly VIN-based inventory report from Lotlinx finds rebounding sales driven by new launches but offset by persistently aged inventory. +
All customers want a good deal, but they want the right vehicle even more. Top trainer Gerry Gould of Product Prep teaches a process that respects and reflects the modern car buyer’s path to purchase.
Kelley Blue Book reports an average transaction price of $49,220 in May, down 0.5% from April but up 1.2% year over year amid heavier incentive spending. +
