Carfax reports for pre-owned vehicles that were sold as new and solely serviced by the same dealership will now carry a “Carfax Homegrown” badge, the company announced.

Executives say those units inspire consumer confidence and typically sell faster and for higher prices than vehicles serviced by multiple providers.

“The Carfax Homegrown badge on a Carfax Report means this is a used car the dealer knows personally,” writes Chief Product Officer Paul Nadjarian. “These vehicles have been serviced time and time again at the same dealership, which often reflects a higher level of care and familiarity. That can make a real difference for the next owner.”

Read more at Carfax