Every dealer has a leadership style, even if they don’t know it. Gerry Gould of Product Prep describes the five types of shot-callers who occupy the big office and how embracing your brand drives dealership success.

Dealership training fails when dealers fail training. Product Prep’s Gerry Gould urges dealers to get involved and stay involved, starting with a full understanding of what the plan is and whether it’s working.

Sit in on a real board meeting with Gerry Gould of Product Prep to learn how dealership culture affects performance and what true leaders can do to improve both.

In a lead-driven market, getting the appointment turns an interested shopper into a committed buyer. Refresh your conversion process with Product Prep’s Gerry Gould.

Is it a presentation or a conversation? Product Prep’s Gerry Gould returns to help dealers end a common practice that turns off customers and hurts product sales and profitability.

When their arms are crossed, they’re not buying. Product Prep’s Gerry Gould uses preparation, a sense of urgency and the perfect transition statement to engage wary customers.

Product Prep’s Gerry Gould returns to help dealers boost sales by reviving the lost art of asking the customer why they want the car and building value in their choice.

Is your sales team struggling to close in-store customers? Use the DIMTY method to relieve the pressure and sell more cars. Top trainer Gerry Gould of Product Prep explains.

Product Prep’s Gerry Gould urges sales professionals to be creative, authentic and aggressive with internet leads — or someone else will.

Product Prep’s Gerry Gould offers a 16-minute guide to overcoming every possible customer objection to build communication, trust and sales success.