Product Prep’s Gerry Gould returns to help dealers boost sales by reviving the lost art of asking the customer why they want the car and building value in their choice.

Is your sales team struggling to close in-store customers? Use the DIMTY method to relieve the pressure and sell more cars. Top trainer Gerry Gould of Product Prep explains.

Product Prep’s Gerry Gould urges sales professionals to be creative, authentic and aggressive with internet leads — or someone else will.

Product Prep’s Gerry Gould offers a 16-minute guide to overcoming every possible customer objection to build communication, trust and sales success.