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Aug. 13, 2026

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sales training

  • Have a Conversation With the Customer

    Is your sales team struggling to close in-store customers? Use the DIMTY method to relieve the pressure and sell more cars. Top trainer Gerry Gould of Product Prep explains.

    Oct. 27, 2025
  • How to Close an Internet Lead

    Product Prep’s Gerry Gould urges sales professionals to be creative, authentic and aggressive with internet leads — or someone else will.

    Oct. 6, 2025
  • Overcome Objections to Sell More Cars

    Product Prep’s Gerry Gould offers a 16-minute guide to overcoming every possible customer objection to build communication, trust and sales success.

    Sep. 22, 2025
  • Impel, RockED Partner to Launch Dealer AI Training Course

    Impel and RockED have launched the Automotive AI Certification Program and the Advanced Automotive AI Certification Program for dealership workers and managers. +

    Sep. 1, 2025
  • Opinion: Sell More EVs to Fleets by Closing Knowledge Gap

    EVAI founder Ian Gardner says dealers must arm their sales teams with a broader and deeper understanding of the factors that drive EV purchases, including TCO and charging infrastructure. +

    Jun. 3, 2025
  • Chevrolet Launches New Training Program to Help Dealers Sell EVs

    General Motors’ Chevrolet division announced the launch of “The Chevrolet Experience,” a new, live training program designed to boost EV sales by educating the dealership personnel who educate customers. +

    Dec. 5, 2024
  • Reynolds Partners With Dealership AI Experts Skaivision

    Reynolds and Reynolds has partnered with Skaivision, a provider of “smart space” AI designed to help dealers become more efficient and profitable by leveraging cameras trained on staff and customers. +

    Nov. 14, 2024
  • Active Listening Skills Improve Sales

    Vanguard Dealer Services’ Mike Cintron believes there is a difference between hearing and listening, and knowing that difference separates the good sales and F&I professionals from the greats. +

    Nov. 4, 2024
  • Is Your Coaching Fueling or Crashing Your Team’s Sales Performance?

    Marti Evans, the co-founder of PROPEL: Revenue Simplified and a Forbes Coaches Council member, says too many sales leaders are merely instructing their sales teams when they should be teaching and developing them. +

    Oct. 29, 2024
  • Effective Ways to Create Customers for Life

    Vanguard Dealer Services' Mickey Quinn urges dealers to address long-term customer engagement in sales and F&I training programs. +

    Oct. 29, 2024
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