CDK analysts report U.S. dealers earned a 66% “Easy to Purchase” score last month, down from 85% in October and the single lowest score in the survey’s history. +
Product Prep’s Gerry Gould returns to help dealers boost sales by reviving the lost art of asking the customer why they want the car and building value in their choice.
Is your sales team struggling to close in-store customers? Use the DIMTY method to relieve the pressure and sell more cars. Top trainer Gerry Gould of Product Prep explains.
Product Prep’s Gerry Gould urges sales professionals to be creative, authentic and aggressive with internet leads — or someone else will.
Product Prep’s Gerry Gould offers a 16-minute guide to overcoming every possible customer objection to build communication, trust and sales success.
Impel and RockED have launched the Automotive AI Certification Program and the Advanced Automotive AI Certification Program for dealership workers and managers. +
EVAI founder Ian Gardner says dealers must arm their sales teams with a broader and deeper understanding of the factors that drive EV purchases, including TCO and charging infrastructure. +
General Motors’ Chevrolet division announced the launch of “The Chevrolet Experience,” a new, live training program designed to boost EV sales by educating the dealership personnel who educate customers. +
Reynolds and Reynolds has partnered with Skaivision, a provider of “smart space” AI designed to help dealers become more efficient and profitable by leveraging cameras trained on staff and customers. +
Vanguard Dealer Services’ Mike Cintron believes there is a difference between hearing and listening, and knowing that difference separates the good sales and F&I professionals from the greats. +
