Product Prep’s Gerry Gould returns with a scorecard dealers and sales managers can use to assess their teams, including categories devoted to frequently neglected skills like prospecting and work habits.

Setting yourself apart from the competition tells customers they’re in the right place. Top trainer Gerry Gould of Product Prep explains how pairing the right preloads with the perfect presentation will give your dealership an edge this spring.

Toma IQ was designed to allow AI agents in use at dealerships to continuously learn and evolve by listening in on phone conversations between customers and human workers. +

Every dealer has a leadership style, even if they don’t know it. Gerry Gould of Product Prep describes the five types of shot-callers who occupy the big office and how embracing your brand drives dealership success.

Dealership training fails when dealers fail training. Product Prep’s Gerry Gould urges dealers to get involved and stay involved, starting with a full understanding of what the plan is and whether it’s working.

Sit in on a real board meeting with Gerry Gould of Product Prep to learn how dealership culture affects performance and what true leaders can do to improve both.

In a lead-driven market, getting the appointment turns an interested shopper into a committed buyer. Refresh your conversion process with Product Prep’s Gerry Gould.

Does substandard performance stem from a lack of talent or a lack of leadership? Expert shares a five-point checklist to ensure your training program will deliver the results you expect in 2026. +

CDK analysts report U.S. dealers earned a 66% “Easy to Purchase” score last month, down from 85% in October and the single lowest score in the survey’s history. +

Product Prep’s Gerry Gould returns to help dealers boost sales by reviving the lost art of asking the customer why they want the car and building value in their choice.