When customers already know which vehicle they want, dealers may be tempted to lead with price. Not so fast, says Product Prep’s Gerry Gould, who shares a five-step process to build trust in the dealership before you build the deal.

Maximum Automotive Intelligence announced the launch of a central AI assistant and the appointment of Danny Forget as director of dealer partnerships. +

PromptPath’s person-to-person conversation platform was designed to give dealership workers prompts, context and inventory data in real time. +

A major platform update gives Phone Ninjas users new insights — including performance gaps — based on their actual conversations with customers. +

All customers want a good deal, but they want the right vehicle even more. Top trainer Gerry Gould of Product Prep teaches a process that respects and reflects the modern car buyer’s path to purchase.

Gerry Gould of Product Prep has heard every excuse for failing to achieve sales mastery, and camera shyness may be the weakest. Learn how to create personalized videos that turn shoppers into buyers.

Sales suffer when objections dictate the flow of the conversation. Top trainer Gerry Gould of Product Prep reveals the timely questions true closers ask to manage concerns without derailing the deal.

Foureyes analysts say a 15.6-point gap separates America’s best and worst closers but stress that process matters more than location. +

Sales masters don’t handle objections. They use them to advance the conversation. Product Prep’s Gerry Gould lists the five most frequently encountered challenges and how each can help close the deal.

The cost of losing a single service customer or RO continues to rise. NSD’s Anthony Giagnacovo explains how an “ecosystem” mindset reliably drives retention. +