Dealers and sales managers would benefit from shifting to a “sales enablement” mindset to “sales readiness,” an advanced training strategy that focuses on skills development.

The tenets of sales readiness are laid out in a recent article by Nathan Purcell of Unboxed Training and Technology posted at the Association for Talent Development’s website. Purcell says the AI-powered training tools flooding the market have a built-in advantage: real-time feedback.

“AI simulations and personalized assessments help reps practice in controlled environments, increasing confidence and preparation for live interactions,” Purcell writes. “AI-driven readiness reports provide managers with actionable insights, helping them tailor coaching strategies to team needs.”

Read more at TD.org