Fullpath has acquired Dynamic Payments, a solution developed by Fuse Autotech, in an effort to deliver personalized offers in real time to car buyers on Fullpath’s “AI-first” Customer Data Platform.

“The addition of Fuse Dynamic Payments to the Fullpath product ecosystem will enable us to better support every profit center at the dealership — from sales and finance, to service and parts — within all of our marketing activities,” Fullpath co-founder and CEO Aharon Horwitz writes in a release. “We are proud to take this next step in support of our commitment to provide dealers with the powerful, seamless solutions they need to create the exceptional shopping experiences car buyers deserve.”

Executives said the integration will help dealers improve the shopping experience by presenting vehicle choices based on price, rebates, factory and dealer incentives, financing rates and more.

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