John Marinacci and Charlie Erickson have joined Smart AutoCare’s executive leadership team as vice president of operations and business strategy and vice president of client experience, respectively.

Marinacci’s two-plus decades of experience includes initiatives integrating advanced analytics, AI-driven workflows and automation tools. Erickson’s client experience leadership has focused on building profitable, high-touch client relationships.

Both are tasked with advancing operational performance, deepening relationships with agents, dealers and other partners while expanding Smart AutoCare’s network, executives say in a release.

“We are pleased to welcome John and Charlie to the Smart AutoCare leadership team,” writes Chris Murphy, who was recently hired as the company’s president. “John has a proven ability to build scalable infrastructure and turn strategy into disciplined execution— exactly what we need as we enter our next phase of growth. Charlie brings a deep understanding of what it takes to earn and keep partner trust, and her track record of improving portfolio performance will directly benefit our agents and dealers.”