Survey: Majority of Car Buyers Frustrated With Process
A new Botdoc survey of 2,500 U.S. car shoppers finds nearly two-thirds (63.8%) are “very frustrated” or “extremely frustrated” by the buying process and want to complete more steps online — provided their personal data is protected.
“The survey results confirm what many have long suspected — that the car buying experience is ripe for modernization,” writes Executive Vice President of Automotive Sales Paul Croshaw in a release. “The disconnect between a seamless online shopping experience and a slow, paper-heavy in-person process creates a major friction point. Dealers who embrace digital solutions to shorten wait times and secure customer data will be the ones who thrive in the future.”
Given the opportunity, 34% of respondents would complete more steps online, with 24% suggesting a “faster, more efficient paperwork process.” Nearly half (49%) report feeling “somewhat uncomfortable” or “very uncomfortable” with sharing their personal data as part of the car buying process; only 7% say they are “very comfortable” sharing their data.
