Dealers fishing for quality inventory may be using the wrong bait. Sourcing expert Brad Parker breaks down the four core components of your purpose-built buy center. +
Back at the helm of TrueCar after a 10-year absence, Scott Painter says he is leading the company in a new direction and challenges dealers to consider the car buying process from Captain Kirk’s perspective. +
A new Reynolds and Reynolds survey finds AI adoption is accelerating — particularly among dealer principals and executives, who report a personal usage rate of 70%, outpacing sales and service personnel. +
Alliance Creative Group has added a new, automated marketing and customer engagement solution that uses AI characters to assist dealership website visitors. +
Lotlinx is set to launch Revive, a new solution designed to help dealership sales team nurture, identify and reengage “closed-lost” shoppers, at the upcoming 2026 NADA Show. +
In a lead-driven market, getting the appointment turns an interested shopper into a committed buyer. Refresh your conversion process with Product Prep’s Gerry Gould.
Insider Monkey ranks Cerence AI at No. 8 on its list of “10 AI Stocks Under $20 to Buy Now” ahead of the company’s planned debut of new dealer- and customer-facing agents at CES 2026. +
Is your sales team struggling to close in-store customers? Use the DIMTY method to relieve the pressure and sell more cars. Top trainer Gerry Gould of Product Prep explains.
A successful test run at a Texas Hyundai store preceded the nationwide launch of D.A.I.V.E., a new AI agent designed to connect with and assist car shoppers walking dealership lots. +
Product Prep’s Gerry Gould urges sales professionals to be creative, authentic and aggressive with internet leads — or someone else will.
