Sales and service retention is critical to maximizing dealership profits, but long-term customer engagement is rarely addressed in sales and F&I training programs. Mickey Quinn, president of Vanguard Dealer Services, believes every touchpoint is an opportunity to create a lifelong customer.

“Getting poor reviews and poor ratings are all at the hands of savvy and empowered customers. A single bad review can have an impact on a dealership,” Quinn says. “We all know that negative experiences spread far more quickly and broadly then positive ones and leave a lasting impression. Unhappy customers cost you money. If you can build trust with these same empowered customers, you can unlock them as an advocate, and they become an asset to your dealership!”

In his latest blog entry, Quinn offers expert tips and lists tools dealers can leverage to drive loyalty in 2025.

Read more at Vanguard Dealer Services