Kelley Blue Book (div. Cox Automotive)’s latest report finds U.S. sales of new EVs increased by 10% year-over-year in the first quarter, led in part by 30,000 units moved by General Motors dealers, while sales of market leader Tesla slipped.

Sales of GMC (183%), Chevrolet (114%) and Cadillac (37%) EVs all improved over the prior-year quarter. Porsche (249%), Toyota (196%), Subaru (173%) and Volvo (173%) also reported triple-digit gains. Mercedes-Benz (-58%), Rivian (-37%) and Kia (-24%) suffered the worst decreases.

Tesla sales were down 9% year-over-year in Q1, but the Austin, Texas-based manufacturer still accounts for about 3% of all U.S. EV sales.

KBB analysts say 2025 may prove to be a “volatile” year for the segment.

“If the new auto tariffs hold, they will pose a monumental challenge for many automakers, particularly due to the tariffs on steel and, importantly for EVs, aluminum. Roughly two-thirds of the EVs sold in the U.S. last year were assembled in the U.S., but like all modern automobiles, the required parts and components are sourced from around the globe,” the report states, in part.

Read the full report at Cox Automotive