Memo: Nissan Holds Prices, Plans to Boost US Production
In a memo to Nissan dealers reviewed by Automotive News, factory executives say they will not raise new vehicle prices to compensate for new tariffs on imported vehicles and plan to leverage unused capacity at its Mississippi and Tennessee plants to boost U.S. production.
“While we know these new vehicle tariffs will have an impact on affordability for car buyers over a long period of time, we will try to minimize that impact on Nissan buyers,” writes the OEM’s senior vice president of U.S. marketing and sales, Vinay Shahani, in the memo, later stating building more U.S.-sold cars stateside creates a “path through [the tariff] storm.”
Automotive News’s Urvaksh Karkaria reports Nissan has about three months’ worth of tariff-free units on hand and is “war-gaming” a long-term pricing strategy.
