New Launch Labs Tool Plugs Identity Resolution Into Existing Systems
Launch Labs has introduced FocalGraph Connect, an identity resolution solution designed to help franchised dealer groups and OEMs identify more anonymous website visitors without replacing their customer data platforms, CRM or DMS.
The AI-powered tool adds a probabilistic resolution layer to existing technology stacks, continuously matching anonymous dealership website visitors against known customer records using device, behavioral and historical signals, then passing resolved identities back into existing systems for segmentation, activation and attribution, according to a release.
Launch Labs recently reported that up to 85% of dealership website visitors go unidentified using traditional approaches.
“Dealer groups have invested millions building modern data ecosystems, but many are still making decisions based on a small percentage of their customer activity,” writes Garrett Roach, founder and CEO of Launch Labs. “FocalGraph Connect expands what those systems can actually see.”
