Cox Automotive analysts fear manufacturers and retailers are protecting consumers from the rising costs of new cars, creating an unsustainable dynamic as profitability concerns grow. +
Ford has dropped its national “From America, For America” employee discount campaign in favor of a new incentive: zero percent financing for 48 months with zero down and zero due for 90 days. +
U.S. sales of new light duty vehicles slowed “considerably” in June after several months in which Americans rushed to lock in pre-tariff prices, according to the latest reports from Automotive News. +
All seven manufacturers and 11 brands reporting new vehicle sales to Automotive News enjoyed year-over-year increases as Americans took advantage of incentives and rushed to beat expected price hikes. +
J.D. Power reports EVs accounted for 9.3% of all U.S. sales last month, up from 8.4% in March 2024. Tesla remains the most considered EV brand despite a steadily declining share of the segment. +
Ford has launched “From America, For America,” a new campaign offering employee discounts on most of the factory’s U.S. lineup, in a bid to offset a new tariff on imported vehicles that goes into effect today. +
