DAS Technology’s Tariff Toolkit is a free marketing and communications guide for dealers seeking a competitive advantage as new tariffs on imported vehicles create a sense of confusion and urgency. +

In a memo to Nissan dealers, factory executives say they will not raise new vehicle prices to compensate for new tariffs on imported vehicles and plan to utilize idle U.S. capacity. +

Cox Automotive and Kelley Blue Book report March was a good month for new vehicle affordability as sales surged, income growth improved and transaction prices and payments declined. +

Volkswagen will not raise U.S. new vehicle prices through at least the end of May, joining a group of manufacturers who have announced discounts and freezes as tariffs on imported vehicles take effect. +

A new EVAI survey of 2,500 fleet executives finds growing concerns over acquisition and replacement costs as tariffs on imported vehicles threaten to upend budgets and planning. +

J.D. Power reports EVs accounted for 9.3% of all U.S. sales last month, up from 8.4% in March 2024. Tesla remains the most considered EV brand despite a steadily declining share of the segment. +

Ford has launched “From America, For America,” a new campaign offering employee discounts on most of the factory’s U.S. lineup, in a bid to offset a new tariff on imported vehicles that goes into effect today. +

President Donald Trump has spared vehicle manufacturers and some auto part suppliers from sweeping new “reciprocal” tariffs announced today. Both remain subject to 25% tariffs announced in March. +

U.S. new-vehicle sales reported to Automotive News showed multiple double-digit gains and few losses in March as new tariffs set to go into effect starting April 3 are expected to raise prices. +

The S&P 500 suffered a 5.8% decline, making March the stock market index’s worst month since December 2022 as concerns mount over Trump administration tariffs on imported goods. +