J.D. Power’s annual survey of battery electric vehicle (BEV) buyers finds satisfaction has improved after declining a year ago. Internal data shows BEVs claimed 9.1% of all new vehicle sales in 2024, up from 8.4% in 2023, and 94% of BEV owners surveyed for the 2025 U.S. Electric Vehicle Experience Ownership Study say they would buy another one.

Overall scores are fairly close between premium (756) and mass market (725) BEV owners. The highest-rated premium models were the BMW iX (790), BWM i4 (783) and Rivian R1S (770), all of which outranked the mass market-leading Hyundai IONIQ 6 (751), Kia EV6 (743) and Chevrolet Equinox EV (737).

More than half of respondents said they were encouraged by federal EV tax credits, which have been targeted by the Trump administration, as has funding for public charging infrastructure. For these reasons and others, J.D. Power expects BEV sales to remain flat this year.

“The elimination of EV tax incentives and public charging funding has the potential to affect two critical barriers to EV adoption: public charging availability and vehicle prices,” writes Brent Gruber, executive director of the EV practice at J.D. Power, in a release accompanying the study. “This temporary slowdown in market share growth for EVs creates a unique challenge for the industry as manufacturers forge ahead with new vehicle introductions. The EV market will be faced with expanded product offerings and flat share, creating increased competition.”

Read more at J.D. Power