Ford, Hyundai Prop Up June, Q2 Sales Reports
U.S. sales of new light duty vehicles slowed “considerably” in June after several months in which Americans rushed to lock in pre-tariff prices, according to the latest reports from the Automotive News Data Center.
“The seasonally adjusted annual rate of sales is expected to tally 15 million to 15.6 million in June, analysts at S&P Global Mobility, Cox Automotive, J.D. Power and GlobalData say, another sign the market continues to cool from March and April, when the sales pace easily topped 17 million,” writes AN’s David Phillips.
Ford was the only factory to report double-digit year-over-year sales gains, improving by 10.1%, followed by Hyundai at 4.5% — thanks principally to a big month for its premium Genesis brand — then Honda (1.5%) and Toyota (0.1%).
Subaru (-15.8%) reported its second straight monthly decline after a 33-month streak of year-over-year increases. Mazda and Kia registered single-digit decreases.
A handful of manufacturers report U.S. sales on a quarterly basis. Sales of General Motors vehicles improved by 7.3% compared with Q2 2024, led by double-digit gains for its Buick (19%) and Cadillac (15%) divisions; for comparison’s sake, GM’s principal rival, Ford, improved its quarterly sales by 14.4%.
Audi (-19.4%) and Mitsubishi (-2.7%) reported quarterly sales decreases. Analysts calculate Tesla suffered a 16.7% decline from the year-ago quarter.
Phillips cites J.D. Power and GlobalData figures to report average incentives for light trucks improved by more than $100 and plummeted by $350 for cars.
“The second half of the year is set to see a more significant slowdown in sales as automakers gradually adjust pricing to reflect the new realities of the trade environment,” writes GlobalData analyst David Oakley. “Still, the situation remains extremely fluid, and changes in the administration’s policy could mitigate the worst effects of tariffs, in which case there is some upside risk to our forecast.”
